Sprout Social Vs. Hootsuite
Introduction
Whether you're a freelancer, small business owner or an enterprise, social media management can be a daunting task. Two of the most popular cloud applications for social media management are Sprout Social and Hootsuite. Choosing the right one for your business can be a game changer. Hence, it's important to compare them.
Pricing
Hootsuite offers a free plan that allows up to three social media profiles for a single user. Paid plans start at $19/month for ten social profiles, one user, and basic analytics. The top-tier plan costs $599/month for 35 social profiles, unlimited users and advanced analytics.
Sprout Social offers a free 30-day trial with no credit card required. Paid plans start at $99/user/month (billed annually) for 5 social profiles, basic publishing, and reporting. Their premium plan costs $249/user/month (billed annually) for 10 social profiles, advanced publishing, and reporting.
Features
Both Sprout Social and Hootsuite offer basic publishing, scheduling and monitoring features for multiple social media channels. However, Sprout Social integrates with LinkedIn, whereas Hootsuite does not.
Sprout Social's identity and advocacy features enable users to measure the ROI of their social media campaigns with unique reporting tools, while Hootsuite offers more data visualization options with analytics modules.
Both Sprout Social and Hootsuite also offer white labeling options to help agencies promote their brand when reporting to clients.
User Experience
Sprout Social provides users with a visually appealing and user-friendly experience. It's easy to navigate, and tasks can be completed with a few clicks.
Hootsuite offers an extensive range of capabilities, but its user interface can be overwhelming for first-time users. However, they offer a comprehensive knowledge base and online courses to help users get started.
Customer Support
Both platforms provide users with reliable support through email, phone, live chat, and social media support channels. But Sprout Social's customer support is known to be more responsive and helpful.
Conclusion
Both Sprout Social and Hootsuite offer powerful cloud-based applications for social media management, each with its strengths and weaknesses. It's important to evaluate your own needs and budget before making a decision.
We hope this unbiased comparison helps you decide which cloud application is best suited for you.
References
- Hootsuite. (2021). Hootsuite pricing plans.
- Sprout Social. (2021). Sprout Social pricing.
- Prototypr. (2021). Hootsuite Vs. Sprout Social: the ultimate comparison.